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13 Proofs That Updating Your Website Help SEO

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After dropping a few posts, one of my students showed me the good work he'd done for the weeks.


I was surprised at his success in releasing unique content literarily daily. However, he had not been getting any organic traffic. 


Of course, we'd all discussed and got it that traffic wouldn't just come naturally like that. You had to wait a few weeks or months before seeing any success in visits coming from search engines.


He so much relied on this position that he thought it wasn't just the right time to get quality and natural traffic.


Seeing his work, I thought otherwise. He was not just doing a few things right. Had he done the little things right, he should be seeing some visits by now.


There was no way to conclude that he had not been getting free traffic due to my observations. Yet, I believed if he could do a few things differently, things should, at least, look better. And if lucky, his traffic might have spiked even though the website was new.


So, what's my observation?


He was not updating the website continually. He was too busy writing posts that he didn't consider updating the old ones and the entire website - after all, "content is the king!"


This takes us to the questions at hand. Is updating old posts or the entire website helping SEO in any way?


The answer is YES. If you're fond of updating your posts regularly and seeing how to give every part of your website professional and technical touches, from time to time, you're sure to win BIG with SEO.


This post will prove beyond a reasonable doubt the importance of updating your existing posts and editing parts of your website are effective ways to achieve stress-free Search Engine Optimization.

Core Reasons Updating of Posts and Website is Working for SEO

Updating old posts and the website as a whole has really achieved greatly in SEO with such proofs as detailed below.


  1. Improved User Experience: When you update your website, you make it more user-friendly and engaging, which can help keep visitors on your site for longer. This can improve your website's SEO by reducing your bounce rate, which is a ranking factor for search engines.
  2. Fresh Content: Search engines favor websites with fresh content because it signals to them that the website is active and relevant. Updating your website with new and valuable content on a regular basis can improve your search engine rankings.
  3. Increased Crawling: When you update your website, search engines crawl your site more frequently, which can help improve your rankings. This is because search engines want to provide users with the most up-to-date and relevant content, and updating your site signals to them that your site is worth indexing more frequently.
  4. Improved Site Speed: Updating your website can help improve site speed, which is another ranking factor for Google. Faster websites tend to rank higher in search engine results, and updating your website can help you improve page load times, reduce image sizes, and optimize your code for speed.
  5. Better Optimization: Updating your website allows you to optimize your content and ensure that it is properly structured for search engines. You can add meta descriptions, title tags, and header tags to your content, which can help improve your search engine rankings and make it easier for search engines to understand what your site is about.
  6. Better Keywords: Updating your website allows you to update your keywords and ensure that they are relevant to your target audience. You can use keyword research tools to identify new keywords and phrases that your audience is searching for, and then optimize your content around those keywords.
  7. Increased Backlinks: Updating your website with fresh and valuable content can attract backlinks, which is a critical component of SEO. Backlinks from high-quality websites signal to search engines that your site is trustworthy and valuable, which can help improve your search engine rankings.
  8. Improved Mobile Optimization: Updating your website can help ensure that it is optimized for mobile devices, which is a ranking factor for Google. Mobile-friendly websites tend to rank higher in search engine results, and updating your website to be responsive and mobile-friendly can help you reach a wider audience.
  9. Improved Social Media Presence: Updating your website with shareable content can improve your social media presence and attract more traffic to your site. When people share your content on social media, it can drive more traffic to your site and help improve your search engine rankings.
  10. Improved Navigation: Updating your website can improve navigation, which can help improve the user experience and keep visitors on your site for longer. When visitors can easily find what they're looking for on your site, they are more likely to stay and engage with your content, which can improve your search engine rankings.
  11. Improved Branding: Updating your website can help improve branding and establish your site as an authoritative source in your industry. By creating valuable content and optimizing your website for search engines, you can build trust with your audience and position your site as a leader in your industry.
  12. Improved Engagement: Updating your website with engaging content can help keep visitors on your site longer, which can improve your search engine rankings. When visitors are engaged with your content, they are more likely to explore other pages on your site, share your content on social media, and ultimately convert into customers or clients.
  13. Improved Conversion Rates: Updating your website with optimized content and clear calls-to-action can improve your conversion rates and help you achieve your business goals. By making it easy for visitors to take action on your site, you can drive more leads and sales, which can ultimately improve your search engine rankings.

Conclusion

Updating a website is beyond editing parts of the web pages, your posts are also parts of the website that must be taken into account while updating. The result of this simple SEO activity may surpass that which you expect from dropping new content daily.


Updating your website will give more to the success of your content marketing in many ways as detailed in this post which the end is more traceable to improved SEO.

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