How to Make Money Selling eBooks on Your Blog -

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How to Make Money Selling eBooks on Your Blog

Adsense earnings can be slow. The worst, it may not add up to pay the bills within a few months. You just have to keep the content creation going for months and sometimes years before you get your first 100 dollars.

Once that starts though, you're sure to get the next one faster. I knew what it felt like.

Similarly, earning through affiliate marketing takes a pretty long time for most people empirically if you're a starter. You months if not years to win the hearts of your readers before they will trust you and your reviews which leads to affiliate sales and commissions.

So, if you already know anything worth paying for, an ebook which is one of the digital products you can sell on your website, as one of the available blogging-based streams of income, to start paying for your efforts in no time.

Writing is the only business here. Any other thing can be nearly automatic. You about get the idea of how to write your first ebook and set up to make some bucks. Let's talk!

My Journey with eBook Sales

In 2018, I decided to step up the game and explore the world of digital products. I had been helping students ace their exams and admission processes through one of my blogs for years, and I figured, "Why not turn that knowledge into something tangible?" That's when I started creating eBooks tailored to different exams.

Within just a few months of launching my eBooks, they started selling like hotcakes. No kidding! My blog turned into a money-making machine. Now, I'm not saying it was easy, but the rewards were totally worth the effort.

During the challenging times of the COVID-19 pandemic, I managed to sell nearly 150 copies of one ebook, each priced at N3000, all while we were confined indoors.

The Money-Making Magic of eBooks

So, why should you consider selling eBooks on your blog? Well, let me break it down:

  1. Passive Income: Once you've written and published your eBook, it's there to stay. No need to trade hours for dollars; it keeps generating income while you sleep, sip your coffee, or work on other exciting blog projects.
  2. Instant Expertise: Ebooks showcase your knowledge and expertise like nothing else. Readers perceive you as an authority in your niche, boosting your blog's credibility.
  3. Building Loyal Tribe: Satisfied eBook customers can become your most devoted blog followers. They'll stick around for more of your content and, of course, your future eBooks.
  4. Diversifying Income: Don't put all your blogging eggs in one basket. Diversifying your income streams is a smart move for long-term success.

How to Get Started

Given that you already have your niche, writing should be a smoother process from here on. Your potential buyers are still your readers, and you know what they like to read and see. You can draw inspiration from your most-read posts to craft your next titles.

1. Write, Edit, Repeat

Crafting your eBook is the heart of this journey. Take your time to write, ensuring that the content is informative, engaging, and well-structured. 

Your eBook should provide genuine value to your readers. After the initial draft, don't rush into publishing. Editing is your best friend in this process. Polish your work, rectify any errors, and ensure your ideas flow seamlessly.

2. Design a Killer Cover

Your eBook cover is the first thing potential readers will see. It's the digital equivalent of a book's cover on a bookstore shelf. Don't underestimate its importance. 

Consider investing in a professional designer or using online tools to create a captivating cover. Remember, the cover should entice readers and reflect the essence of your eBook.

3. Set the Price

Pricing your eBook requires careful consideration. Research your market thoroughly to understand what similar eBooks are priced at. 

Take a look at your competitors and evaluate their pricing strategies. Set a competitive price that reflects the value you're offering while ensuring it's attractive to your target audience.

4. Set Up Shop

While you can use third-party services like Gumroad, Sellfy, or even Amazon Kindle Direct Publishing (KDP) to set up your eBook shop quickly and efficiently, I was exclusively selling my books directly on my blog in the early days. 

These external platforms handle payment processing and distribution, saving you a lot of time. You can place links to buy and download the book within relevant posts and on the side of your blog. Earning directly on your pages is possible, and so is directing them to buy on the aforementioned platforms.

5. Market Like a Pro

Marketing your eBook is where the real work begins. Utilize various channels to promote your eBook effectively. Write blog posts related to your eBook topic to create anticipation. 

Share teasers, quotes, and updates on your social media platforms to build anticipation. Develop an email marketing strategy to reach out to your subscribers and potential customers. 

Collaborate with fellow bloggers in your niche to widen your reach and tap into your audience.

6. Listen and Learn

After your eBook is out in the wild, pay close attention to reader feedback. Reviews, comments, and direct messages can provide valuable insights into what your audience liked and what they might want to see improved. 

Use this feedback to continuously refine your eBook and your marketing strategies for future projects.


Selling eBooks on your blog can be a lucrative venture with the right approach and persistence. It's a journey that involves creating valuable content, establishing your authority, and diversifying your income streams. So, what are you waiting for? Let's start this eBook adventure!

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