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How To Monetize Your Videos on Facebook

To unravel the secrets of monetizing videos on Facebook, I recently spoke with Fred, the man behind Saco The MatchMaking Genius, a seasoned content creator who's been turning his Facebook page into a goldmine of opportunity. 


Our conversation yielded invaluable insights, which I've divided into three parts. In this segment, we delve into the intricacies of making money through videos on Facebook. 

The Quest for Eligibility for Instream Ads

Fred began by revealing that the first step on this path is to attain eligibility. Before you can start cashing in on those coveted in-stream ad dollars, you need to meet certain criteria. First and foremost, you must have at least 10,000 Page followers. That's right, it's time to grow your community!


"But don't be discouraged," Fred assured me, "It's not an impossible feat." The key, he explained, is to keep creating engaging and exciting content. Just like popcorn in a movie theater, the followers will come pouring in as long as you keep them entertained.


However, the follower count isn't the only requirement. Fred laid out the eligibility criteria as follows:


  1. Facebook Page: You must have a Facebook Page, not a personal profile, to monetize your videos.
  2. Community Standards: Your content must adhere to Facebook's Community Standards.
  3. Monetization Policies: You must pass and remain compliant with Facebook's Partner Monetization Policies and Content Monetization Policies.
  4. Steady Followers: You need to have 500 followers for at least 30 consecutive days.
  5. Eligible Country: You must live in a country eligible for Stars (Facebook's virtual currency).
  6. Terms and Conditions: You must agree to Facebook's Stars Terms and Conditions.
  7. Age Requirement: You must be at least 18 years of age.


Fred emphasized that patience and consistency are your allies here. Building a strong community around your content is the key to success. Engaging with your followers, responding to their comments, and showing them some love will foster loyalty and growth. As Fred put it, "The more love you give, the more love you'll receive."

Setting Up Your Facebook Page For Ads and Payment

Once you've achieved the milestone of 10,000 followers and met all the eligibility criteria, it's time to set up your Facebook Page for monetization. Fred guided me through the process with enthusiasm.


"The fun part," he said with a grin, "is how these in-stream ads can boost your bank account." Here's how you can make it happen:


  1. Access Monetization Settings: Go to your Facebook Page and click on "Settings" at the top-right corner. From there, select "Monetization" on the left-hand menu.
  2. Accept Terms: Follow the instructions to accept the terms and enable monetization for your Page. This is a crucial step in the process.
  3. Set Up Payment Account: To receive your earnings from the ads, you'll need to set up a payment account. Facebook typically uses an existing PayPal account or a bank account for this purpose. Ensure that you provide accurate details.
  4. Explore Ad Breaks Partners: Fred shared a pro tip - consider connecting to an Ad Breaks partner. These partners can help you secure higher-quality ads and better CPMs (Cost Per Mille - the amount you earn per 1,000 ad views). Look for approved partners in your region and follow the integration process.
  5. Configure Ad Settings: Head back to the "Monetization" section in your Page settings and review your ad settings. You can choose the type of ads you want to display, such as in-stream ads or image ads. Be mindful of the ad placements to ensure they don't disrupt the viewing experience.

Getting Paid For the Number

Fred's enthusiasm was contagious as he explained how the money starts flowing in once you've set up your monetization. "You get paid for these ads!" he exclaimed. Here's how it works:


  1. Eligible Videos: When you upload a video, Facebook will automatically check if it's eligible for ad breaks. If it meets the criteria, you'll see an option to enable ad breaks. Choose the appropriate ad format, and Facebook will insert ads during natural breaks in your video.
  2. Earning Potential: Fred shared that every time someone watches an in-stream ad while enjoying your video, you earn some extra cash. It's like hitting the jackpot without leaving your comfy chair!
  3. Earnings Variation: He was quick to note that earnings can vary, depending on factors like the number of ad views and the kind of ads displayed. However, he encouraged creators to stay motivated, as every penny counts. Keep hustling, creating, and growing your following, and those earnings will start to add up.
  4. Optimize Engagement: To maximize your earnings, Fred advised keeping an eye on your video's performance and engagement metrics. Understand what type of content performs well with your audience and use that insight to create more engaging videos in the future.


Here's Fred's golden tip: "Keep your videos engaging and entertaining to keep those viewers hooked. The longer they watch, the higher the chance they'll see an in-stream ad, which means more money in your pocket. Get creative, try out different video styles, and let your personality shine through!"

Keep the Best Videos Coming

Fred wrapped up our conversation with a heartfelt reminder, "While the money is great, don't forget what got you here in the first place: your passion for creating awesome videos." He emphasized that authenticity is key, and people love it. Staying true to yourself and your content will keep your audience coming back for more.


And here's a little secret: "It's not just about the money," Fred confided. "Yes, the extra income is fantastic, but think about the impact your videos can have on your audience. Whether it's making them laugh, inspiring them, or teaching them something new, your content can make a difference in people's lives. Now, isn't that rewarding in itself?"


Fred's parting words were both motivating and inspiring: "Keep creating, keep growing, and keep spreading joy through your videos. With dedication, hard work, and a sprinkle of creativity, you'll soon find yourself reaping the rewards of Facebook's in-stream ads. Your videos will be a source of income and happiness – a true win-win situation!"

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