Can I Use Paid Ads Where I Use Google Adsense?

Google (paid) Ads (formerly called Google Adwords) and a few other paid promotional tactics are well-known to content marketers.

If you need fast results, you may need to buy banner ads, video ads, and other related native ads.

Using any of these methods to bring more traffic to your pages may or may not pose threats of any kind to your Adsense account.

There is a need, of course, to know if it's safe to use any of the traffic-generating paid ads on a website or blog already running Adsense.

Let me break this down a bit.

You own ayz.com; a blog that had been approved to run Adsense and you have the codes blended with ads up and running for a while.

In order to get more traffic to your content, you decide to use Google ads or any other paid ads.

You're now concerned about the safety of your Adsense account as potentially huge traffic could lead to suspension or total ban of your Adsense account.

This post will give you some insights into the potential of running paid ads on a website or blog running Google Adsense.

Paid Ads (Google Ads) May Cause Click Bombing

Click Bombing is a situation where there is an unusual number of clicks on your Adsense or a forced number of traffic leading to an uneconomical rate of impressions or ad views.

Click bombing is synonymous with invalid clicking or traffic which is the first recognized enemy of publishers using Adsense.

It's so important to guide against click bombing that I'd dedicated a comprehensive guide to protecting your Adsense from being banned.

And when you pay for a company to show your ads across the internet, this should be one of your expectations.

Publishers that are not running Adsense on their websites should be very happy seeing their visits and clicks skyrocket. But when you decide to make a few bucks from Adsense, there is a need to take caution, or else, you'll sooner or later wave bye to Adsense.

Google Expects Traffic Surge When You Run Paid Ads

There is no doubt that Google is aware of your activities on your website.

They know it as soon as you have any paid ads running within your code. 

Hence, they know your coverage. They know the possibility of your campaigns leading to click bombing and unusual ad impressions.

However, they want you to control your ads to avoid unreasonable and irrational economic effects on their advertiser.

Just like you can allow commenting on your blog but be responsible for the administration and moderation. If your blog comments are left unmoderated, it may lead to spammy, which in turn, may result in a violation of Google publisher policies.

From experience, as soon Google takes action against violating Adsense policies such as click bombing, in this context, they will serve you with an opportunity to appeal. 

This is the only opportunity you have to convince them not to disable your account permanently.

Whereas in this appeal form, a question is usually asked in two different statements:

1. Have you ever purchased traffic to your site(s), mobile app(s), and/or YouTube channel(s)? 
2. How do users get to your site, mobile app, and/or YouTube channel? How do you promote your content? 

Asking a question twice, in different words, shows that Google knows about your traffic sources and they want you to confess.

Your appeal is dead on submission if the answer to those two questions is not the same.

Google Should be in Charge of its Ad Serves Better than Competition

Google has its ads service called Google Ads. Yet, they have competition. Their competition includes Facebook ads and other native ads.

If you use Google ads and the campaigns lead to excessive traffic and clicks, they should be able to measure the quality of that traffic.

In other words, both Adsense and ads are in Google's court. They know how to play both around without leading to or sanctioning you for any possible click bombing.

However, if you're running your campaigns with competitions such as Facebook, and that leads to an unreasonable click rate, Google may not have a forgiven heart.

No matter what Google tells you about being friendly with competition, they won't just want to lose their advertisers to their enemies.

You Can Run Paid Ads with Adsense if Monitored

As earlier noted, Google will frown at click bombing. But with monitoring, you should be able to avoid it.

So how do you avoid click bombing?

1. Spread Your Campaign Across The Day

It's not uncommon to see advertisers who prefer their campaigns to go live in the early hours of the day or late while people are returning to beds.

This may be the right campaign strategy for publishers who are not using Adsense. If you are, it'll be safer to let the ads run across the day so that there won't be an excessive or massive rush to your landing pages at a particular time of the day.

2. Remove Ads on the Target Landing Pages

Of course, your campaign is not originally meant to invite people who will click on ads.  Although you mindfully expect a few returns from Adsense.

It might have been to get more subscribers or buyers. For that purpose, you must have got dedicated landing pages.

To avoid excessive clicks on those ads, don't use Adsense on those target pages. Use it on other pages instead.

Many of your attracted visitors will still check around your website after subscribing or buying what they'd come for. Then, you may win a few clicks in Adsense too.

If you'd placed Adsense strictly or also on the landing pages, it'll raise Google's suspicion.

3. Target the Right Audience in Your Campaigns

Needless to say, paid campaigns should be focused on the right geographical location, people, age, and class.

If you target the right audience, massive clicks on the Adsense banners should be commensurate with the right amount of conversions for Google's advertisers.

Google is conscious of the Return On Investment (ROI) of their advertisers. Once, achieved astonishing traffic doesn't pose any threat.

If the opposite is the case, you're closer to being thrown out of the Adsense program.

Conclusion

No one wants to lose his or her Adsense account in pursuit of quick traffic.

However, spending dollars to attract more visitors shouldn't be a direct or indirect threat to your Adsense if things are done correctly.

Target the right audience, campaign at the right time of the day, carefully place ads, and remove ads when or where necessary and you don't have to worry about your Adsense account.