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How to Make Readers Stay to the End of Your Content

The Three Methods To Present Your Posts For Ranking
Blogging like a pro is nothing unachievable
The first lesson any SEO tutor should take in his class is for his students to work on retaining their readers to the last words.

Writing posts is time-consuming. It sometimes takes more – money, energy, and so on.

After all these efforts, will your readers stay actively consuming what you’ve put together to the end? If you can’t guarantee this, it doesn’t worth the effort.

I hope you'd not forgotten the reason posts are ranked or otherwise. If you forget, let me remind you.

Your posts only rank when more readers consume them and most importantly from the very first words to the last one. And most importantly with low or no bounce rate. Read, Bounce Rate: Does It Matter For Ranking and SEO.

Other things you learn surround this fact.

Yes, Google measures users' experience with the time spent on your pages. If they spend more time and interact further, Google has no other choice than to rank you.

So, how do you present your ideas such that readers will lose appetite for their breakfast until they get past your conclusion?

The Three Most Trusted Methods To Present Your Posts For Ranking

It's all about your voice or tone. Everyone has a distinct voice. If you’ve been following me, you’d noticed I liked assuring you that with the right voice, blogging can be your last resort – as more and more people will, with time, be waiting for you to drop your next posts.

With my experience, I have seen blogs reporting events. I’ve seen blogs showcasing developments in one field, industry, or the other. Read, 4 Super Approaches to Create, Build and Run Authority Blogs

The world is in a hurry, and people are too.

Sometimes, we need to help them slow down. This is why I will recommend the following three approaches in presenting your next posts.

1. Go Conversational

The very reason people search for information online is to be guided. I recommend focusing on guiding people.

It doesn’t stop there, of course. Your method of guiding is the power here. That’s why I recommend a conversational approach.

Assuming a student comes to you and asks a question, if you must guide him right and let him retain the knowledge you’re about to share, you must dialogue.

You call it a dialogue, I call it a conversation.

Here, your student is not physically present, yet you must picture him right in front of you. You must see him nodding to your explanations. You must see him confused. You must see him trying to ask for further explanations on the points you make. You must answer and get him out of confusion.

Do you know why most readers go around the internet in search of the same information, over and over? It’s because they think the information they’ve got somewhere might not be complete or enough.

If you enjoy reading a post and you believe it answers all your questions, why will you bounce back and search for better results?

The conversational method will help you remember to cover all the important points.

This, as well, will help you produce:
  1. Long Articles: We all know Google rewards long and quality posts. The longer readers are on your posts, the higher the posts rank. And if you don't like to go long in your posts or your niche doesn't require writing long-form, you can still cheat search engines with these tactics to rank higher even with non-pillar posts.
  2. Enough Long-Tail Keywords: Short content is usually produced when you don’t go conversational. Hence, you may not be able to spread your targeted keywords across the posts. With that, you’re limited in scope. Don’t forget if you don’t cover a searcher's keywords (especially long-tail), you’ll not rank for them. I can't recommend this enough in my post, "Tactics to Outrank Authority Blogs in the Same Niche and Keywords"
  3. Professional Outlook: When a reader sees you in a dialog with him, it gives him the impression that you’re an expert in what you write. If you have a good teacher, it’s usually because he is good at taking his class – not because he is good at the subject only.

2. Go Instructional

Who gives you instructions? Of course, someone who knows what you don’t know - dad, mum, teacher, pastor, imam, consultant, etc.

We listen to instructions and guides when we need to get out of messes. It’s natural!

When readers are knee for ways to achieve something, what they will be looking for are working guides and instructions to follow.

Do you know what you’re talking about or you’re just guessing in your posts?

I love blogging because it’s practically non-fictional. If you’re still assuming things for your readers, you need to leave this world for us.

You must talk about facts! Speak of what you have used, what you’ve seen people using, researches you took part in, or authoritative ones you’ve read about.

With your knowledge, you should be able to pass judgments and guide authoritatively. People love it when they see you instructing them on what to do with the boldness that it’s going to work or it’s has been working.

This may be mixed up with the conversational tactic. However, this approach usually gives a kind of step-by-step approach to achieving a result.

This type of blogging approach is perfect if you’re into tutorials, and online courses. It works fine in blog titles with “How to”, “Professional Approach to”, “Step by Step Guide to” etc.

3. Go Researching and Narrative

This is practically the most difficult approach to choosing the right voice or tone for your blog. But in most cases, it’s the most rewarding of all.

You’ll need enough experience and data to achieve this. It takes more time and investment to execute. If well done, it can catapult not only your posts but also your blog to number one on Google.

Imagine taking a topic, doing some research, or carrying out a personal project on it, and after the completion, you’re back on your blog to give the full account of what and how you’ve done it. You show the world the results – how things worked and/or failed, factors that contributed to your failure and/or successes in the project.

This kind of post will attract more backlinks without marketing. It has happened to me and others.

This is the kind of posts researchers and scholars look around for. They want to go beyond ideas, they want experiences and practical involvement of the writers, their team, or someone who has the right data from.

I saw the video of a couple giving an account of their blog success in gardening after they'd personally planted some followers in their own garden. They wrote their posts about the planting of the flowers, books they read to start the project, how they grew them, what went wrong, what they did well, where the flowers survived well and where they performed fairly or poorly. They gave their final verdicts and positions.

Their blog then became the go-to place for people who want to research gardening in their regions using the same types of flowers and/or similar ones.

This type of post will be so detailed that it will leave nearly nothing untouched.

Here is a bonus. Hardly will you have better posts competing with you in the ranking. As a result, others will only have to link to your results because they feel you’ve covered it all and they will be shadowed if they eventually try.


I won’t share this with you if they’re not working. Remember any of your favorite blogs (including mine) you enjoy spending your days around them because of the way we present things. Some will be conversational in their tones, some instructional, and others are research-based.

In fact, I use the three methods – depending on my coverage.

I don’t look for backlinks. They’re hard jobs to do, to say the truth. However, my backlinks come naturally.

A couple of months after writing some posts, I checked if anybody has linked to them – and in most cases, I found one or two backlinks free of charge.

Writing in the best and most convincing ways will give you backlinks automatically. I hope you still remember that backlinks can help you "fastrank" especially when they’re not manufactured.

What method of presentation, and tone of voice do you prefer for your blog or niche? Are you using the three approaches here? Do you know of other working presentation techniques? Share your experience with us. Leave a comment below.

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