8 Techniques to Write Unique, Quality and Evergreen Content - School Contents

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8 Techniques to Write Unique, Quality and Evergreen Content

I have a mentor on blogging. He has a dozen of micro-niche blogs.

I couldn't understand how possible it was, for a person to run 12 blogs on different topics and still be able to write well for each.

One day, my mentor told me his dirty secret. “Not all the blogs were doing well”.

That’s it!

In fact, he told me he was making more than half of his money from just one of the 12 blogs. 

Do you get that?

What he never told me was why. But I knew it.

He wrote well about what he was more interested in.

Here comes your own question – what’s your own area of interest?

In my experience as a content writer, some people will only do well and make it in blogging if they just pick some areas of interest and stick to them.

Don’t misunderstand me. I don’t mean areas of passion. Passion can be cool but at least interest is a perfect starting point.

Let me explain.

If you have interest in something:

  • you don’t need to know everything about it - to start with. You will wish to know more about it.
  • you don’t have to be able to tell somebody about it yet. But with time, you can share what you’ve learned.
  • you don’t have to experience everything, you should be willing to do further studies and research.

That’s the power of interest.

In fact, interest may be more powerful than passion. Someone with passion might be limited to what he has already known and could do. A man with interest has time to continually learn and apply his knowledge.

No Better Basis for Blogging than Interest and Knowledge

This may sound too easy though. But I’m saying this because that’s what I and my students use. And it works well for everybody.

Interest in a topic or niche can give you thousands of topics to write about. It gets you going when it appears bleak. It hits you on the toes when you hear about your area of choice.

If it works for me, it will, of course, work for you.

However, I’ve learned with time that the method of presenting your information is the technique most people are looking for.

When you hear “give me tips, tricks, and cheats to writing a great blog post”, they mean, teach me how to write well for my readers.

In order to present your points in a unique, friendly, and attaching way, follow my 8-point Perfect Blog Post Tips as detailed below.

8-Point Perfect Blog Post Tips

  1. Write about what people are looking for
  2. Make your titles catchy and real
  3. Summarize your topics in the introductions
  4. Go conversational or instructional
  5. Use headings to separate post parts
  6. Use simple sentences and short paragraphs
  7. Include compelling conclusions in posts
  8. Engage your readers

Let’s dive into these a bit.

1. Write About What People are Looking for

I see this part as trying to start a business. You may love a business idea but prospective buyers may not want what you have to sell. In this case, you’re out of business before you even start.

My wife owns a small pharmaceutical shop. She sells at both wholesale and retail prices.

As time went by, she wanted to add an extension where she could sell bottled water in bulk. As soon as she told me about it, the first question I asked was, “were your customers asking for that?”

What followed was a story of how the bottled water sales rep marketed to her and the profit margin. But she didn’t have the answer to my question; "Are your customers asking for bottled water?".

Needless to say, she quit the ambition because of my conviction. She had to wait until people demanded it before placing the first order.

See, the first power you will have in blogging is to write strictly on what people are searching for online. No matter how good you are at writing the topic, once your posts are off the searches, you’ll be the only one ever to read them.

How do you get ideas of what people are searching for? Read me, “2 Best Keywords Tool You Need for Blogging” and "Beyond Keyword Research: 5 Tactics to Write For Real Searches."

There’re hundreds of suggested tools online to look for what to cover in your next post. What I covered in the above-linked posts were the basic tools that worked for me and almost anyone else.

2. Make Post Titles and Descriptions Catchy and Real

Your post title is power.

Before reading your content, a visitor will only be captured by an enticing title. If he sees something unique, unavoidable, and to the point, he won’t jump your for others.

I advise you to search Google for how others had written their own titles for the same topic. Then, see how you can alter things to look better and more captivating. Read Best Click-Hungry Post Titles Tactics (Personal Experiences).

While making attempt to woo search engine users to click on your titles, you have to avoid click-baiting as this may in the long run harm your reputation and ranking.

Similar to this is the search descriptions. I’ve read how powerful search descriptions can be to win the hearts of your visitors before they click on the titles. It’s truly an integral part of SEO but search engines are getting smarter.


Image credit @digitalresults.co.za
They’re showing parts of the content as the search descriptions more often now. They may ignore the descriptions and use sentences in your posts here and there, instead.

After reading the full account of how search descriptions can help your ranking, you can then understand where it will work for ranking and where it may not matter.

And if you’re just a new writer using blogger.com, the box for post description is no more available. I think Google realized people are manipulating them with this.

  1. Dated 01/02/2020: Blogger.com has returned the post description box. This doesn't mean they may not take off again.
  2. Dated 01/06/2020: Blogger had limited the words count in the search description to 150 characters. This is a way to limit publishers from manipulating the descriptions with lots of keywords.

This is why you should pay more attention to the content than the descriptions. However, if you write the descriptions correctly for your posts, it helps not only your visitors get summaries of what your posts are about but also your ranking.

3. Summarize Your Topics in the Introductions

It took me time to know that both Google and visitors wanted to see more in my introductions than the body of the posts.

Readers want to be sure this is what they must spend their time on.

That’s why the introduction matters. Let your visitors know what you’re about to discuss and why they have to wait and digest all your words.

I learned something from a billionaire. He read at least one book per day. But he didn’t just read anything. While deciding what to read, he would check the introductions and the conclusions. If convinced, the author won him. If not, the book went back to the shelf. See How to Write Captivating Post Introductions to Readers and Google Ranking.

4. Go Conversational or Instructional

I read late that to write something anybody will trust online, you have to bring yourself in. You’d better be part of the story.

Let your posts speak to your readers as if you’re seeing each other in a class, conference, or party. Don’t dull them.

Let your readers take part in the work you’re teaching. Let them see you sweat to help them if you’re guiding. Let them feel like they have to be part of this smart and hard work.

Posts must be truly engaging. To achieve that, check my 3 Most Unique Methods To Blog Like a Pro: Making Readers Stay to the End. There, I discussed these two and another approach in detail plus how they have really helped me and others.

5. Use Headings to Separate Post Parts

This is called formatting.

This part is becoming very important lately because people are in a hurry to find answers to their questions. In fact, it's helping Google to determine if your content is worth being featured for snippets.

Several readers will skip your introductions and skim around to locate the right answers. Don’t let them stress before getting the points they had come for. Give a collection of paragraphs with bolder headings so they can know what to expect under it.

With this, they will reside on what they want most out of your words.

The world is in a hurry, and people are too. Help them use a few minutes with you.

6. Use Simple Sentences and Short Paragraphs

Some of your readers are more than just visitors; they’re becoming part of your work with time. They are now returning visitors.

These people want to relax and enjoy your posts.

Will they relax if they have to read a paragraph containing 7 sentences? It’ll feel like reading for GNS 404 exams. No one relaxes preparing for a Mathematics paper!

Keep your paragraphs to about 3 sentences and make them short.

If you’re thinking it’s not conventional, stop downloading what your English teacher taught you in his English class. Blogging is about people – not for exams or a major. See How to Write Post Sentences and Paragraphs to Rank Higher on Google.

7. Include a Conclusion in each Post

I expect you to complete your posts with conclusions and with the heading “Conclusion”.

People usually check this to understand where you're ending things - your final position on the topic.

And if you’re the original owner of the content, it shouldn’t be hard doing that.

It doesn’t have to be something long. It can even be a minor alteration of your introduction or a summary of your long points.

8. Engage Your Readers

This is what most bloggers learn too late. Authors should find ways to engage readers.

Don’t forget I said, “your posts must be conversational and/or instructional” to gain better readership.

Google is measuring how long readers spend on your posts before they leave. If readers stay a few seconds and go back to other results, they’re thrown off the ladder. This will result in a high bounce rate. If they stay for ten minutes or more, you’re a champ!

Asking questions from readers as part of your conclusion will help them put a few minutes to think and probably leave comments.

With this, you earn more points from the big “G”.

You can also ask them to share your posts, bookmark them, or print them.


This is the type of post I wished I’d read while starting out in blogging. But I acquired these by personal efforts and I loved it – even though never easy.

Had I read it elsewhere, I might have taken it for granted really. But now, I know what works and what doesn’t without anybody telling me.

Do you think you’d better learn the hard way too or you will love using this approach right away in your next posts? Do you know a better way to present a post than this? Share your knowledge. Leave a comment below.

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