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How To Own A Blog Without Writing Content For It

How to blog without writing yourself
I’ve preached content marketing to a few people in the past. These people loved the idea of writing a few posts, publishing them, and starting to earn unending passive income.

But they never started writing. They never started blogging. Why?

How could someone love and want something but eventually couldn’t go for it?

The answer is always the same. “They’re limited”.

Yes, you read that right!

Once limited, it doesn’t matter how beautiful your goal, dream, or target is, you just have to let go. Unless you learn to maneuver your limitations (which this post covers), you might need to forgo and take a new course.

The same thing happened to those to who I introduced blogging after I'd successfully launched three blogs and I was doing great at it. I’d thought the world of content marketing is so wide that their coming in never affected my own earnings – even if we all wrote for the same niche. Yet, these people couldn’t start, not to say quitting later.

The problem is as simple, they’re not good at writing. 

Sincerely, the first knowledge you need to start in this industry is your ability to write. Thinking is not enough. Having a good idea is not enough. You just have to be able to put those thoughts, ideas, experiences, knowledge, and guides into writing before you can turn it into money.

Unfortunately, my contacts couldn’t open up on time about this deficiency. Who wouldn't cover his track? After all, you should have got good at writing if you’d taken your studies seriously while in school. 

Well, the inability to write for blogging shouldn’t be limited to a person's academic dedication.

There a few other reasons you may not be good at writing.
  1. You may love blogging but you don’t have time enough to put things into writing
  2. You have a full-time business/job but want to take blogging as a side hustle
  3. You may need to write specifically for demography or languages different from the ones you’re good at.
  4. You might have even succeeded at a few blogs but want to launch another one that you think won’t speed up if you must write for it too.

In my post, “Starting/Running Two or More Blogs Together: the Gains and the Pains”, I said it’s possible for you to launch two or more blogs together. But it’s not really easy. The post you're about to read will give you solutions to that and the challenges listed above.

3 Techniques To Use If you Can't Write for Your Blog Yourself

Of the three methods below, you will find the first one very resourceful with no clause. However, it may require spending a few bucks up-front. If that's within your budget, fine. If otherwise, you will love the other two.

1. Use the Services of Freelancers

Freelance, a freelancer, and a freelance worker are terms commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term.

There are freelance writers out there who can handle your topics well. In return, you pay them for the writing service even without seeing each other.

A friend of mine didn’t see the prospects of blogging until he got an offer to write a few articles for a client. He helped his client write 70 quality articles for 3 dollars each.

5 years later, the same client contacted him for another project. While thanking him for the last project, the man told him what he had done with the last work and how it had paid off.

So, what did he do with the 70 articles he spends 210 dollars on?

He created a blog and published all the articles on it. Five years later, he claimed he was earning 600 dollars monthly in Adsense income. This was similar to my personal experience that encouraged me to start blogging.

This was where my friend changed his mind about blogging and content marketing. He started his own project and quit freelance writing.

Let's picture this for real. If he could write well for somebody to earn $7,200 per year, he could replicate the same, or better, for himself, of course.

And if he must keep writing for others, he has to write 2,400 articles, if he is still charging $3/article, before he can earn that amount.

Back to my recommendation, even though my friend has stopped freelance writing thousands of good writers are still in it. They charge moderately for quality content you can take advantage of.

To use this means:

  1. Pick Your Niche: You may need to research a well-paying niche. Be mindful of how you want to earn before this adventure. A few available options include Google Adsense/other ad networks, affiliate marketing income, and direct sales of your own product. Especially for ad networks and affiliate blogging, the niche you choose matters, in the long run, as that determines what you earn.
  2. Research into Topics: Try to collect topics you want to cover on your blog. Be mindful of what people are truly looking for. Your interest doesn’t all matter. What matters in this world is questions people are genuinely seeking answers to.
  3. 30 to 50 Posts are Idea: It’s perfect to start with 30 or 50 articles in mind. With this volume, you have enough posts to link across the board. Readers will have enough posts to check around your blog without getting bored. I suggest you make 10 of the 30 to answer direct and regular questions, the next 10 to the newbies' quick guides, and the last 10 to be comprehensive guides in the industry. Be mindful of evergreen topics and skyscrapers (especially for the comprehensive guides).
  4. Contact a Rated Freelance Writer: Freelance may sound brilliant but you need to be careful with where you look for help. Especially while trying to save some bucks, you may fall victim to copycats. That’s not good for you at all. Kindly use the services of online freelance platforms such as Fiverr. There, study the ratings of article writers. A good rating might make their services pricer, pay if it is worth it.
  5. Check for Plagiarism: In fact, in this world, we write according to the rules set by search engines, especially Google. One such rule is the avoidance of plagiarism. Ensure the writer has not copied other people's work for you. If he does, he not only deserves zero pay, he will kill your ranking and you can end up being sued or penalized for copyright infringement if you give in to such work. Only those who give you unique posts deserve your money.
  6. Keep Checking For Stealing: Similar to the case above, sometimes, a freelancer might give the work, you paid for, to another client. He has breached the contract of course. Yet, the only person to sanction, here, is the new client who doesn’t take the time to check for the existence of the work he paid for. You can report such a new website to Google for infringing your copyright and have him sanctioned and his content removed.
  7. Publish all the Contents Once: If you must write your content all by yourself, you’re likely going to be posting one after the other. But using the service of a freelancer, it’s better you get all the work once and post it all at the same time. This will help you to retain the true owner of the content should he gives the work to another client. Don’t post one after the other in this case. Show Google you own the content before anybody else.

2. Use Interviews

My wife runs a pharmaceutical shop. She is so good at her work that she’s become the talk of the town. She doesn’t have the time for blogging but I will need her help to start a blog in her field.

To achieve this as a layman, I can use interviews with her to gather as many posts as possible. And since Google and similar search engines recon with experts when it comes to this niche, I can utilize her specialization to gain authority.

All I need for this project is to compile a series of well-asked questions. Then, ask for her most convenient time to speak to me. I will be recording her interviews on my android phone. After we're done, I convert that to texts that can be published on my blog with little or no touches. There are few voice-to-words converters out there that may come in handy.

You can also use this technique if you’re not good at writing. Your part is to gather the topics. Find experts in those fields who can share their knowledge and experiences with you. Let them know, upfront, what you will do with that information.

This will save you the worry to do research and write extensively. You only need to spare a few minutes further, to convert and edit.

3. Dictate and Convert

Similar to the interview, if you have ideas to share but you're not very good at writing, dictate to your phone or computer apps to convert for you.

You will save yourself longer stress as the only things left are editing and publishing.


Loving to blog is one thing. The ability to write, convincingly for the blog, is another. There are ways out if you find yourself interested in blogging but hate too much writing or typing.

Though you will give something to it, no matter how small. Use freelance if your budget is favorable. Use interviews if it’s within your reach. Use dictation if you have the information but lack the appetite to write.

However, there’s more to each, especially the freelance (as covered in this post), which I believe is one of the best available options.

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